Many business owners don’t really have a plan for attracting new customers. They may have put together some sort of website, postcard or flyer in the hopes of “getting some business” but not much thought beyond that.
In my 30 years working with companies I’ve seen many of them fail because they didn’t have a consistent marketing strategy or they just cut out their marketing after they got busy, figuring it was an unneeded expense. Marketing the lifeline of your business that keeps your pipeline filled consistently. Yet many business owners look at it as an expense, a luxury that might be implemented once the business is successful. The truth is that marketing is an ongoing process and is the most important investment you can make in your business.
Here’s 4 basic tools for your sales pipeline:
Website – Every business needs a website. It’s the hub of all your marketing. The place where prospects can…
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